Today, it is quite common to see the following situation. A long-awaited football match or table tennis tournament is underway, watched by a fan. In the next apartment, people are also watching the game, but at the same time, they rejoice at the goal or resent the penalty, which the fan sees only after 20 seconds.

Another unpleasant situation is associated with the expectation of the name of the winner in a live broadcast, but it turns out that social networks have long known who won the match. Such delays in the video viewing process, not only frustrate fans but also cause a reluctance to watch the tournaments.

This situation poses a problem for sports content providers. Timeliness of video delivery plays an important role in various types of content: competition broadcasts, news, event announcements, esports matches. Lacking this, the potential for future audience engagement and loyalty will be called into question. People want to watch live streaming without latency because they don’t want to miss anything.

  24/7/365 live streaming with BETER

BETER offers 24/7/365 live streaming of sports and esports tournaments. This is the leading provider of sports and esports content with minimal latency and delays thanks to in-house IT solutions. The precise and coordinated teamwork has allowed the brand to become one of the leaders in the market in a short period. People can watch live broadcasts of the most popular sports and esports tournaments with good quality. There are simultaneous live streaming of up to 20 events that truly moved sports fans across the globe.

Besides it, fans get access to a wide variety of thrilling, fast-paced sports and esports content. Unique products of the team even during the era of permanent entertainment are exciting. The most important thing is to keep your favourite sports discipline — BETER would do the rest.