When it comes to Content Management Systems, WordPress is right there at the top. It is the most commonly used system when people want to build blogs or websites. Naturally, the owners of these blogs and websites are greatly concerned with Search Engine Optimisation or SEO. After all, a page that is ranked high on the Google search engine can bring in many thousands of visitors daily.

When these owners build their website on WordPress , they automatically get ahead in the game that is search engine optimisation. There are many other content management systems out there that are quite good; however, none are as SEO friendly as WordPress and here’s why.

SEO friendly features

Right out of the gate, WordPress has several features that give you a tremendous advantage when it comes to SEO. The pages created by WordPress are written in PHP but are HTML, something that search engines understand quite easily. The permalinks are also SEO friendly; they allow visitors and search engines to understand what different pages and posts are about by including keywords in the links. As if that weren’t enough, the very important title of a page along with heading tags can be set up without you having to manually write the HTML tags.

All Purpose SEO Optimized Themes

One of the additional components WordPress offers is themes that help to increase the search engine optimization of your blog or website. Themes are available for pretty much anything – online store, business websites or even portfolio websites. They are also available for different purposes, goals and industries. The best part is that these themes look appealing and professional at the same time. Since both these factors are part of whether visitors will stay on your website or click back from it, this feature shouldn’t be underestimated.

SEO Plug-ins

Apart from the features and themes we have already discussed, WordPress offers you a huge variety of plug-ins to improve and optimize SEO capabilities. The most well-known ones are All-In-One SEO Pack and Yoast SEO. Some others are Ubersuggest, Google Trends, SEMrush, Google Search Console, Wincher Rank Tracker, Buzzsumo, Keys4Up, DeepCrawl and Pingdom. These are just some of the plug-ins that can make your life extremely easy when it comes to search engine optimisation. There are plenty of others, so go ahead and explore.

Quick Loading Websites

One of the factors that Google includes in its algorithm is how long a website takes to load. Obviously, the longer it takes – especially on mobiles – the more dubious the quality. Most WordPress websites load up quite fast unless they are used incorrectly. However, if you follow the acknowledged best practices and use a good theme while also utilizing good hosting, this should not be a problem for you.

Great Security

If your site is suspected of infecting other sites with viruses, spamming or just generally being harmful, your ratings can go down the drain. Even if you don’t practice any of these, sites get hacked every day and hackers can then use your site for their own gain. WordPress, however, is monitored constantly and automatically installs security updates whenever a vulnerability is detected.