The Importance of a Digital Presence for Your Business
Welcome to the age of the machine! It all began with a car in the driveway and a television, radio, and telephone in every home. Now we have home computers, hand-held devices, and smartphones that do pretty much everything from taking photos to playing games to surfing the internet- you can even use them to ring people up! Machines, and most especially digital devices, are now an integral part of our daily lives.
Of course, it’s only logical that the business world would take notice, and put all this great new technology to work. There are over 23.6 million smartphone users across Australia, a gigantic market to tap into. If you are one of those forward-thinking businesses who see the potential for profits in the digital realm, then get in contact with digital marketing on Central Coast, they will help you get your products and services out on the Internet for the world to see!
To those who are new to the online marketplace, here are some guidelines that can help you and your business make informed decisions about how and where to best advertise for stellar results:
Promotion – What virtual venues will you use to promote your products and services to reach the most people, to not only look, at but also purchase? Have you created video advertising as well as static ads? It’s a sure bet that video is king when it comes to sales, so don’t neglect this powerful medium. Attractive presenters and a catchy tune have driven advertising for decades, something that hasn’t changed in these new markets.
Product – Have you perfected your product regarding its features, quality and design? Is there anything you can do to improve and tweak it? The higher the quality, the more you are sure to profit.
Packaging – Another aspect that sometimes doesn’t get the attention it deserves. How your product looks on the virtual shelves, what kind of attractive package it’s shipped in, and brand recognition regarding logos and names, are all critical to creating a product that people want to buy!
Pricing – Don’t forget the art of holding frequent sales, holiday specials, discounts for buying more than one piece, and, of course, payment options. Like it or not, cash and checks have gone the way of the dinosaurs, and credit now rules the world!
Have fun expanding your business’s digital presence!