The relationship of digital marketing teams with the content writing teams is age old. They are interdependent or should I say the former is more dependent on the later as without quality content; the digital marketing teams have not much to do. But before confirming this assertion, it should be acknowledged that without the team work of the internet marketing professionals and the content teams- the sites can never be optimized. If the SEO or the SMO teams are mastering the strategies, it’s the content developers that execute the master plan by producing the high-end content. Often the digital marketing companies hire a professional blogger from a well-known company offering blog post writing services for any special writing they look for.

The search engines only allow fresh and user-friendly content

The search engines nowadays only feed on the quality and fresh content. Gone are the days when the black-hat practitioners of SEO used to copy the same content day after day and posted it in different sites. But since the Panda and Penguin update, that has turn out into a nightmare for the webmasters practicing the black hat SEO. Nowadays, the webmasters are more into following the footsteps of Google or the other search engines that are only after serving the users with the relevant information they want. The writing styles have been improved unlike before and the writers have undergone various training and sessions soon after the algorithms of Google.

Content for branding

For the branding job, the SEO or the digital marketing teams need quality content. Quality writings are required from building the websites to creating the snippets. Also, for the official blog page, the bloggers are required that mainly portray on the services or the products sold by the company. The writers can also write the RSS which are the press releases required for making the traffic aware of the latest offers and promotions the business is offering.

Content for social media optimization

Content is also needed for the social media optimization. Nowadays, the social media has an important role to play. With the help of highly researched content, they can pull more traffic to the landing pages. Like Amazon, the eCommerce sites can’t focus on making separate landing pages that easily let the traffic hit the “buy” button. This is how the viral content can drive more traffic to the business allowing more leads and sales.

Quality content for pulling organic traffic

Along with the SMO, SEO is also helped by the content writers. They produce the certain numbers of content the team needs for posting. By reading these content, users can hit the mother site to avail the services or to buy the products the business is offering. For that, the keyword search is done properly.

Content for lead generation

The lead generation team also needs quality content mainly when they have to opt for the email marketing. They need alluring content for the target buyers for more relevant leads.

These are some of the dependencies of the digital marketing teams on quality content.

Author’s Bio – Sandy is a professional blogger, writing for many businesses of different niches. His readers are widely helped by the to-the-point information his blogs serve.