All websites need to do SEO to help them get found online and increase their visibility, but SEO takes time before seeing its benefits. When you need sales quickly, you will want to consider utilising paid ads, and Google is an excellent platform you can use for this. There are various types of ads you can use to benefit your business and show you an excellent return on your investment. Below are some of the different ads you can use to boost your business and increase sales.

Display Ads

Display ads can be an effective way to market your business, and these are image-based ads that will appear on websites and Gmail. It is an excellent way to increase brand recognition, and it allows you to reach potential customers early on in the buying cycle. Using the services of a reputable Display Ads agency can help you maximise the benefit from this form of advertising and establish your brand.

Search Ads

You can also advertise your business and appear at the top of the search results for your chosen keywords when you use the search ads offered by Google. You will need to create compelling headlines that are attention-grabbing, and this form of advertising can be highly lucrative for your business. However, you can also waste lots of money when you do not understand what you are doing entirely, so it is often best to use the services of a reputable agency that specialises in PPC.

Video Ads

You can also use video ads when advertising on Google, and these ads can appear on YouTube and in the search results for your targeted keywords. You can target your audience accurately using age, sex, interests, and location and ensure that your ads appear for relevant people, so they convert into sales. You do not have much time to grab the user’s attention, so your video needs to be short, concise, and attention-grabbing for it to perform effectively.

Shopping Ads

When running an e-commerce website, shopping ads may be the perfect solution for you and help you increase sales. When someone searches for the products that you are selling, the shopping ads appear at the top of the page and contain a headline, an image of the product, price, company name, and rating. You can attract new customers to your business and boost sales, seeing an excellent return on your investment which makes shopping ads worth doing.