No matter your audience or the product/service you are trying to sell, online marketing is important for your brand and website alike. Online marketing consists of varied strategies – SEO, search engine marketing, social media, email marketing, content marketing and more. To get things right, you need an agency that specializes in both paid and organic marketing. Below, we will talk about the things that matter in comparing services for SEO Toronto.

Experience counts, not just the estimate

SEO or search engine optimization is an organic process. There is no secret sauce or tricks involved. The agency you choose must make their way and achieve results, while following Google’s best practices. As such, experience is one of the critical aspects worth considering. You need to be careful about the process of evaluating SEO and online marketing services. Yes, the estimate is important, but it shouldn’t be the only criterion to select a service. Check their experience, number of years in business and other aspects.

Check their work profile

Experience in online marketing is measured in terms of work done. Check the work profile and portfolio of the concerned company to know what work they have managed so far. A marketing agency that has been in business for longer than five years should have enough clients. Get references and call up some of the clients to know their experience. You may also want to check the review of the company online.

Find more about their website

If a SEO company hasn’t managed to promote their own website so far, you can only wonder what they can do for your portal. Also, local experience is important when you compare seo agenices Toronto. They must be capable of demonstrating their work.

Don’t miss the work process

SEO is a very transparent process that involves steps like website audit, keyword research, content research, link building and more. Every agency is unique, but it makes sense to understand, appreciate and evaluate the work process. Typically, it all starts with a discussion related to your website goals and objectives, and eventually, they will offer a website audit to find the possible flaws and need for changes. It is also important that you seek reports on the project on a regular basis. This can be offered once in a month or in a fortnight, depending on the arrangement.

Above it all, maintain communication with the agency to know the current aspects.