There are a range of dos and don’ts that those who own, monetize or manage online content that involves Google Search need to adhere to. This is especially true for business owners who are intending to establish a strong online presence for their growing and thriving business. This is more important for those who manage numerous websites and take on the role of website guardians and manage all the SEO aspects of these sites.

For starters, let us look at the don’ts, which are in essence Google Hates! And indulging in such activities will cause Google to raise a red flag against your site and the repercussions from this is nothing but negative. Your website will simply disappear from search engines and nobody will ever find it for a very long time.

To start with, we will examine ‘keyword stuffing’, keyword stuffing is an old trick whereby website owners insert specific keywords related to their business. For instance a bakery owner creates a website that has a word count of 200 and out of that 200 words 30 words are bakery, followed by 20 Cake & Pastry and another 10 Bake. This will automatically cause Google to render your page as irrelevant.

A 1 – 2 % rate is the best percentage for the number of times you utilize a keyword within your website, articles or any other content. Optimally, content should have no less than 500 words and contains perhaps 3 keywords related to the business that are used no more than 10 times each (5 -6 times within the 500 count would be ideal). For instance this article contains an approximate 500 words, how many times have the word SEO or ‘Google Search’ has been used?

Google Indexing is another element that you must look into as a website owner as Google stores every web page that it comes into contact with in an index. The index basically contains information related to the content and URL location of that page. In essence Google finds your webpage by following other links, analyzing sitemaps by crawling on the web and because of this if your links are associated with unrelated sites or dead sites, guess what, that’s also a red flag triggered.

Then we have the issue of plagiarized content, now this is considered as the act of stealing intellectual property as far as Google is concerned, and this does not just raise a red flag, it could directly result in your site getting banned by Google and as well as other search engines such as Bing and Yahoo. Always make sure that the content that you secure for your SEO is unique and original and well written without stark grammatical errors.

Badly written content that contain grammar errors is another definite no-no. Hire competent writers who are competent in English and write well. Well written articles go very far with Google. This is a uphill challenge and usually only those who have been in the SEO and web development business long enough have access to good writers.