Effective Digital Marketing for your Website
The amount of money needed to perform an effective SEO campaign is dependent on a number of factors, the main one being how much online competition there is in your particular niche or area of business. For example, if you are in the insurance industry you will be up against literally thousands of potential competitors and as a result will need a bigger marketing budget in order to compete in the rankings.
One way to gain, perhaps a small advantage over the big players in an industry is to localise the keywords you are targeting, this means specifying your location as part of your anchor text. For example, using ‘Insurance Bangkok’ as a keyphrase will still result in strong competition from competitors but not as many as ‘insurance Thailand’, which will present even more. To overcome this, you will need an SEO service provider (known as บริการ SEO in Thai) that helps you focus on an even more localised target audience, so for example, you want to target customers in Nonthaburi, so would use the keyphrase ‘insurance Nonthaburi’ which would be a lot less competitive than bigger areas and help with ranking.
Finding an SEO Specialist That Can Help you go ‘Local’
Most SEO providers will be able to help you launch a marketing campaign based on specific locations. As the business owner, you will need to have a clear idea as to exactly what locations you want to target. As previously mentioned, the more ‘local’ you go the more chance you have of ranking for your requested keywords – this type of SEO service is ideal for SME’s who want to separate themselves from the ‘big players’ who strive to saturate the market for a whole city or even a region. Your SEO provider will be able to assist you with:
- Selecting the Right Keywords
- Other SEO products that complement your local strategy
- Provide you with regular progress reports
- Act on any queries you may have during the campaign
If your elected SEO provider can tick all of the above boxes and has a proven track record in providing the same service to other businesses, you can feel confident that they can do the same for your business.
Preparing for the Future
As we all know, purchases made online are projected to grow exponentially in the next few years, so it makes sense to prepare for this well in advance. Advance planning will enable your business to respond to increased activity and ultimately put solid foundations in place for your business short-term future. If you know of a local SEO company, it might be worth calling them to discuss your plans. They should be able to provide you with information that is not only relevant to your site now, but also provide an insight into what type of direction you need to take in future. Be sure to obtain a few quotes from other providers before you engage the SEO company to carry out work for you, by seeing a number of quotes you will be able to get a good idea of the going rate for your specific requirements.
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