Every New Year comes with a series of changes, be it in our business objectives or our overall marketing strategies. While a few trends repeat themselves every year, some of them become obsolete and no longer effective. Expert digital marketers, like the ones at Insync Media, are updated with the current SEO trends to help you generate high returns on your investment. But firstly, you should what these trends are.

Let’s give you an idea about the key SEO trends that are making big this year and probably beyond:

Voice search

Voice searches have been gaining in popularity in the last few years due to the ease they offer in searching. As more and more people are conversing with Google the way they talk with each other, the need for optimizing those search queries in the form of long-tail keywords have become necessary. Questioning phrases are being widely used by webmasters to optimize search results, and this is something that’s not going to fade away any soon.

Influencer marketing

About 17% of businesses are investing a great deal of money on social media influencers to promote their brand. With sponsored content from the influencers, you can increase your ranks in the SERPs by generating more traffic to your online business and improving brand visibility. Carefully optimization of the influencer backlinks will also help you get huge returns on your investment.

Video marketing

According to many webmasters, video marketing is the next big thing in the content marketing niche. It’s also being predicted that by 2022, about 82% of internet traffic will be taken up by videos. Hence, content accompanied by videos is more likely to reach the top positions on the SERPs than plain texts. More than 80% of businesses are already making the most of this trend by including videos in their marketing campaigns.

Lengthy content

Google is showing a tendency to rank lengthy content on the top of its SERPs, as they engage more users. Content marketing experts say that a blog of 2000 words will gain more visibility and improve engagement than shorter content. However, the content needs to be relevant from top to toe. Otherwise, the users won’t spend an extra second on the page, leading to an increase in bounce rates.

Featured snippets

More than half of the clicks on Google are acquired by the featured snippets, and this trend will continue in the following months. To exploit this trend, you have to answer the user’s questions in clear, concise terms in your website content. If you want to direct more organic traffic to your website, this is an effective way to do it.

Wrapping it up

Focusing on user intent while creating content for your website or business blogs, answering queries, uploading explainer videos, improving brand-customer interaction and more can help you climb the rungs of success easily. Make sure you’re completely at par with the search engine requirements to avoid rank drops and penalizations.