3 Challenges Facing SEO Professionals
It doesn’t matter if you work as an independent SEO consultant where is part of a larger digital marketing company, there are a set of challenges that every SEO professional is bound to face at some point in their career. The field of search engine optimisation is one of the most dynamic areas of digital marketing, and as a result, there are a number of hurdles that lie ahead for everyone who wants to pursue a career in the industry.
In order to prepare you for the challenges that lie ahead, we’ve compiled a list of 3 challenges that every SEO professional is going to encounter at some point in their career.
Manage Client Expectations
If you talk to any digital marketing professional, they going to tell you that one of the most difficult things about working in a client facing role is managing client expectations. This is a lesson that every search professional is going to have to learn at some point in their career.
Managing client expectations in search engine optimisation are about finding the balance between keeping the client optimistic and happy and setting realistic expectations for which you are going to be accountable for. When working with the client it can sometimes be easy to oversell the immediacy of SEO in the hopes of seeing a contract come through. Anyone who has misjudged their SEO timeline will quickly find it out how difficult it is to manage the expectations of a client who is constantly seeking answers, best thing that you can do is to keep a clear and transparent line of communication with your clients and keep them up to date with anything that may hinder the progress of their campaign. You’ll be surprised how reciprocal a client is when you are honest with them.
Sudden Ranking Changes
Perhaps the most difficult aspect of SEO is that you are constantly guessing how Googles next day algorithm update is going to affect your work. While it is impossible to predict when an algorithm change is coming and how it’s going affect your work, it’s important that you are able to handle setbacks and make necessary adjustments quickly.
The most successful search engine optimisation companies in Adelaide and Australia are those who can make adjustments on short notice. Being able to adapt to changes, understand what has caused a declining ranking, and implement the appropriate changes that are going to get your clients rankings back on track is the true sign of a professional.
Value Results Instead of Metrics
Important to remember that a client is paying you to help them grow their business, not just to show them a chat which is representative of all the work that you have done. While it can be tempting to get caught up in numbers and figures, you need to remember that you are being paid to drive growth – not for your rankings charts. in this vein, it pays to target keywords that are going to yield a positive impact on the business.
Search engine optimisation is arguably the most dynamic aspect of digital marketing. As a result, it is one of the most exciting and constantly changing areas of marketing that you can be involved in. The result of working in such a dynamic industry is that you need to be able to adjust and adapt at a moment’s notice. Successful search engine optimisation professional’s other ones who are able to handle setbacks and adjust their plan of attack on the go.